Positioning, launching and promoting Yards Park, the centerpiece of Forest City’s 42-acre mixed-use project in DC's Capital Riverfront, The Yards.
Client: Forest City Washington
The Challenge: Get the word out about DC's newest premier waterfront destination that provides green space and water features for all to enjoy the outdoors along the Anacostia River. This award-winning park is the ideal place for recreation, special events, and festivals throughout the year.
The Outcome: The Yards Park is designed to be the centerpiece of Forest City’s 42-acre mixed-use project that will ultimately include 5.5 million SF of new development/redevelopment including approximately 2,800 residential units (both rental and for sale), 1.8 million SF of office space, 400,000 SF of retail/dining space. Designed by M. Paul Friedberg and Partners of New York City, The Yards Park includes several significant components:
- Several well-landscaped outdoor rooms with seating
- A scenic riverfront esplanade and overlook that will provide a vital link for the Anacostia Riverwalk Trail
- An iconic waterfront sculpture designed by renowned international artist Jamie Carpenter
- Three retail pavilions
Trialogue Studio was engaged by Forest City Washington and The District of Columbia Government to position the park, design a web site to promote its use and create environmental signage for the Park Grand Opening on September 7, 2010. Over 5,000 people attended the opening weekend festival that featured Art Whino, live performances, a Kid Zone, dog run, yoga and dance classes, great local food and more.
Visit yardspark.org for more information.